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Trade Fair for Food & Beverages
769 exhibitors from Germany and 6,294 exhibitors from abroad. The share of foreign exhibitors was 89 percent. Around 160,000 trade visitors from 192 countries attended Anuga 2015
Anuga 2015: Final Report
Anuga 2015: In addition to a record number of exhibitors, growth in attendance
Around 160,000 trade visitors from 192 countries
Quality of the visitors convinces the exhibitors across the boardAnuga in Cologne unparalleled as a business and information platform
Partner country Greece demonstrates the diversity of its food industry
After a record number of exhibitors, Anuga 2015 also increased its attendance figures. Around 160,000 trade visitors from 192 countries attended Anuga in Cologne from 10 to 14 October 2015. "Anuga is unparalleled as a business and information platform for the global food industry," said Gerald Böse, President and Chief Executive Officer of Koelnmesse. "Once again this year, it has clearly underlined its position as the leading international trade fair." Anuga 2015 presented over 7,000 exhibitors from 108 countries. The share of foreign exhibitors was 89 percent and the share of foreign visitors was 68 percent. The exhibitors were particularly impressed by the quality of the visitors. Decision-making buyers from the trade and from the food service sector ensured that the trade fair took a dynamic course. The 33rd Anuga was opened on Saturday, 10 October 2015 by Christian Schmidt, the German Minister for Food and Agriculture, and Evangelos Apostolou, the Greek Minister for Agricultural Development and Food. Greece was the partner country of Anuga 2015 and the country was successfully represented by over 200 Greek exhibitors, who presented the entire variety and quality of Greece's food industry. The international significance of Anuga for the food sector was also an occasion for numerous high-ranking political delegations from Germany and abroad to visit Anuga.
"Anuga 2015 exceeded our expectations. The high interest shown by exhibitors and visitors from Germany and abroad is impressive and underlines the significance of Anuga as the world's most important trade fair for food and drinks," observed Friedhelm Dornseifer, President of the Association of the German Retail Grocery Trade (BVLH), highly satisfied. "Once again this year the trade visitors were able to test thousands of high-quality and innovative products." The huge diversity clearly reflects the food trends that have been accompanying us for some time already. Good taste and fresh goods have always been important for the consumers. Furthermore, the theme convenience gains ever-increasing relevance. Today, our food has to be easy to consume and easy to cook. Those companies that succeed in linking these characteristics with healthy and sustainable aspects have good prospects of achieving high sales."
"Anuga is the global marketplace and trendsetter for food and drinks every two years. Once again in 2015, we were able to impressively demonstrate which measures German companies take every day for the quality, safety and diversity of the "Made in Germany" seal and how food producers fulfil the wishes of consumers worldwide with a customised range of products, said Dr. Wolfgang Ingold, Chairman of the Federation of German Food and Drinks Industries (BVE). "Hence, we have reached our goals: Anuga offers fair participants the opportunity to experience the entire world of food and drinks in all its extraordinary diversity, like no other trade fair.
Ingrid Hartges, Chief Executive of the DEHOGA Federal Association, drew a positive balance for the trade fair: "Anuga 2015 was an impressive exhibition. Trends, products and service solutions from over 100 nations were our guests here in Cologne. Eating and drinking - that connects the world. The trade fair was a source of inspiration and an important stimulus for many food service professionals. For five days, our food service marketplace was a well-attended, communicative, innovative and international platform and central point of contact for food service trends, business contacts and manifold taste experiences.
"The Anuga exhibitors used the trade fair intensely to present new products and concepts to the thoroughly interested trade audience that was keen to place orders. A wide spectrum of innovative convenience and ready-to-cook products as well as vegan and health products provided numerous impulses. Many of the exhibitors targeted the growing out-of-home or to-go market.
Both the visitors and the exhibitors were highly interested in learning information about trends and developments on the international food and drinks market. According to surveys, in addition to vegan food, vegetarian offers are also in high demand as well as organic and fair trade products. Also "free-from" concepts - for example lactose-free and gluten-free products are extremely trendy. Halal products had their own platform at Anuga. Themes such as the appreciation of food, the reduction of food waste primarily in the industrial countries, traceability, animal welfare and sustainability will continue to shape the discussions about food and drinks in the future.
COLOGNE TRADE FAIR HOTELS
There are plenty of reasons to join us for the ANUGA Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the ANUGA Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
Visit a doctor.
Get a physical and update your vaccines. Depending on what country you are traveling to, you may need particular immunizations. Carry your medications with you on the plane so in the event your luggage is lost, you will have your daily meds on hand. Request a computerized medication list from your pharmacist in case of a medical emergency. And finally, check your insurance policy to confirm you are covered medically overseas, and if not buy travel health protection and medical evacuation insurance to be fully prepared.
Arrive at your destination country early.
Get the lay of the land by arriving a day or two before your meeting and hire a local guide to show you around. Contact the concierge at your hotel for recommendations on who to hire. Request the guide speak English so you can communicate and ask for helpful hints and tips that will be useful while you are visiting and doing business. Ask the concierge and your guide for suggestions of restaurants, coffee shops, and unique sites that are both safe and well regarded.
Give the U.S. State Department a heads up.
Notify the U.S. State Department and sign up to receive important information from the embassy about safety conditions, and be available via text or email should they need to contact you for travel alerts, natural disasters, or other emergencies. Utilize programs such as, "Stay Informed, Stay Connected, Stay Safe!" Smart Traveler Enrollment Program and refer to U.S. Passports and International Travel website for more information.
Contact your credit card company.
Nothing brings your trip to a screeching halt faster than frozen funds. Be sure to let your credit card company know when and where you'll be traveling so you can avoid the frantic call to unlock your card. Credit cards with magnetic strips are not always accepted by businesses, and some establishments do not accept credit cards at all, so make sure to carry a fair amount of local currency to avoid being caught off guard.
Make copies of important documents.
Make duplicates of the following: passport, driver's license, credit/debit cards, birth certificate, and insurance cards. Leave a set of copies at home or with someone you trust to retrieve the information. Pack another set carefully in your carry-on bag. Take a picture of your credit cards and security codes in case you need to access them immediately.
Anticipate technology challenges.
It may be difficult to find a place to charge your cell phone in the middle of the day while traveling. Consider bringing a backup solar powered battery charger. Depending on the country, you might need adaptors for your technology and electronics. Rather than bringing a suitcase full of hair tools and adaptors, invest in a less expensive hair straightener or curling iron when you arrive and use the hotel blow dryer. Even with an adaptor, some electronics can't handle the difference in voltage and will easily burn out.
Research your phone's travel capabilities.
Make a call to your cell phone company and discuss your options. I've found it worth the expense to purchase a travel calling plan when spending time abroad. Text messages and downloading any kind of data will quickly add up without a travel plan. Double check your phone settings and turn off "data fetch" for any programs on your phone that update on their own (i.e. Facebook). This will conserve your data until it's needed.
Brush up on the local language. You can test your skills using an app on your phone such as Duolingo or Google Translate. Don't underestimate a good old fashioned phrase book to get you through simple interactions. Familiarize yourself with the basics beforehand such as, "Hello," "Good-bye," "Excuse me," "My name is _____," "Nice to meet you," "Please," "Thank you," and "Where is the restroom?" to use as you go about your trip.
Photograph your luggage. Anyone who has had the unfortunate experience of losing their luggage can attest that trying to describe to an airport representative what your luggage looks like (i.e. black with wheels) can be vague. A baggage claim ticket is useful, but often lost during the flight and numerous layovers. Make an effort to attach something notable to your suitcases and take a picture of your baggage with your cell phone. Now you can easily identify your luggage in the sea of black bags.
Do your homework. Cultural customs differ from country to country, and it's always prudent to be prepared before you arrive. For example, some countries encourage tipping while others do not. Some regions are close communicators while others are more reserved. It's in your best interest to know something about the culture, etiquette, religion, business values, and particular communication styles before landing on foreign soil.
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: